We believe a market-based approach is the best way to unlock the tremendous potential in Africa’s Tier 4 population, who are also part of the “Next 4 billion”, the “Missing Middle” or the BOP consumer.
We unlock consumer insights that enable market leaders and innovators to viably connect with Tier 4 consumers in Africa. Using data led quantitative and qualitative processes we partner with our clients to connect consumer understanding to contextual relevance, and actionable impact for products and solutions.


Since 2015, we have been actively involved in providing top-notch services in research and consultancy for socioeconomic and business development in Africa, showcasing a strong track record of delivering competitive-edge solutions.
"To be the leading provider of innovative and sustainable economic and business solutions, empowering organizations to thrive and make a lasting impact on society."
"Our mission is to deliver high-quality economic and business consultancy services, equip individuals and organizations with the necessary skills and knowledge, and ensure the long-term sustainability of their success in the dynamic landscape of socioeconomic and business development in Africa."
Our goal is to continuously exceed client expectations by providing tailored and effective economic and business consultancy services, conducting capacity-building programs that empower our clients, and fostering sustainable growth and development in the African business environment."
In a strategic move towards sustainable agriculture practices, a comprehensive business plan for bio-slurry fertilizer processing is set to revolutionize farming in Sululta and Modjo, SNV Ethiopia. The initiative, spearheaded by SNV, aims to enhance agricultural productivity while promoting eco-friendly solutions. With a focus on harnessing the potential of bio-slurry, this venture is poised to bring about positive changes in the agricultural landscape of the region.

In 2021, our client MELCA Ethiopia unveiled a comprehensive strategic program document focusing on agroecology in agriculture.